X-From_: firstname.lastname@example.org Thu May 24 11:34:08 2001|
Date: Thu, 24 May 2001 14:34:02 -0400
From Art to Commerce, Digital Works Can Not Be Singular
Cincinnati, OH - May 24, 2001 - Kendall Bruns, an artist in Cincinnati,
Ohio, has recently launched www.AfterMichaelMandiberg.com as part of the
continued dialogue examining the relationship between authentic artistic
originals and reproductions of these originals in the digital age.
In the digital format, reproductions are no longer just imperceptibly alike,
they are in fact identical with no degenerative nature in quality, size,
style or use. Additionally, reproductions in the digital world can be
completed with incredible speed, across vast distances and without the
original creator's knowledge. Kendall Bruns was able to produce the
www.AfterMichaelMandiberg.com web site and make it available to the world at
large with a very small investment of time, money and effort.
The files and images used to create the www.AfterMichaelMandiberg.com web
site are identical to the original authentic works
(www.AfterSherrieLevine.com and www.AfterWalkerEvans.com) created by Michael
Mandiberg. Michael Mandiberg developed these web sites to popularize the
artistic debate that was created from a 1979 work of Sherrie Levine's, which
consisted of "rephotographed" images of original photographs created by
artist Walker Evans in 1936. One aspect of the debate surrounding the work
of Sherry Levine is the argument that the reproductions of the Walker Evans
photographs created an entirely new authentic, original work even though the
differences between the two photographs were not perceptible.
The popularly accepted notion that there is value in authentic original
works is severely threatened by the reproductive capabilities of the digital
format. An authentic original digital object can not exist in the singular.
The original authentic object becomes a "source" which can be reproduced in
unlimited quantities. And, once reproduced it is impossible to determine
whether or not an object is a reproduction or an original authentic work.
Further confounding the debate is the thought that while digital
reproductions are inherently not separate authentic works, they may still
have intrinsic artistic value as authentic original works, which is
illustrated by the creation of the www.AfterMichaelMandiberg.com web site.
Kendall Bruns the creator of www.AfterMichaelMandiberg.com comments,
"From art to commerce, when reproductions are truly indistinguishable from
the original, what rules of governance can we create to preserve the
integrity of original works. And, can we create a meaningful definition of
original digital works? Is it possible for a digital reproduction to become
its own authentic, original work? I created www.AfterMichaelMandiberg.com to
help facilitate further debate on these issues which we have only begun to
About Kendall Bruns
Kendall Bruns is an artist in Cincinnati, Ohio whose work has been presented
in national juried exhibitions and numerous local venues. He earned a BFA at
the Art Academy of Cincinnati with an emphasis in sculpture. Kendall's
active pursuit of the arts is materialized through many forms of creative
expression including music, digital art, graphic design, sculpture and
For more information, please e-mail email@example.com or visit